Advertising Essay Example | Topics and Well Written Essays - 500 words

Advertising - Essay ExampleThe advertisers objective is to incline the consumers that the product is best suited to serve their needs. The advertiser foc determinations on the assumption that it is easier to convince individuals to use products manufactured by reputable companies. Besides, people have the perception that anything manufactured by Gatorade is great. Subsequently, the advertiser uses emotive words such as piano flavored and vitamin charged to entice consumers. Indeed, the advertiser promotes the product to the female gender while enticing the masculine gender to embrace products promoted by the feminine gender. Consequently, the advertiser uses emotions to expurgate peoples perception, for example, the image of an enthusiastic young woman shows that the commodity can serve the needs of teenagers (Jacobs 3).The wordings of the second advertisement are persuasive and step forward attractive to the eyes of the audience as opposed to the first advertisement. Consequentl y, the commercial instigates the consumers by highlighting the benefits of the merchandise. The advertiser uses bold phrases because he believes that advertisements should catch the attention of the audience. Interestingly, the smasher words emphasize the benefits of employ the product (Petley 54). Additionally, the colors in the commercial are relatively cool because they exude several meanings. For instance, the green color attempts to set a correlation between the product, and environment while the brown color relates the commodity with consciousness. As such, marketers use natural colors to sensitize the audience to use environmentally friendly products. Packaging Rx essentials in a white tin shows the usefulness of the commodity because it creates a pacifying setting (Jacobs 140).The notification on the importance of using the product together with prescribed drugs indicates that the advertisement is educative and the advertiser focuses on creating awareness among the consum ers, and promotes